Newest Products

As I Am Born Curly Rosemary Vanilla Twist Defining Smoothie features an amazing frizz-fighting formula that moisturizes and conditions, leaving no ...

AS I AM | Jamaican Black Castor Oil Masque 8oz Enrich dehydrated hair with an intense therapy masque. This rich creamy treatment is infused with Ja...

AS I AM | Jamaican Black Castor Oil Smoothie 16oz Created with thoughtful care for your hair with ceramides using nano-technology to provide you wi...

AS I AM | Jamaican Black Castor Oil Co-Wash 16oz Cleanses and conditions while detangling and moisturizing with a special blend of natural ingredie...

AS I AM | Jamaican Black Castor Oil Leave-In Conditioner 8oz Eases wet combing and detangling while adding moisture and shine to fibers to repair a...

AS I AM | Jamaican Black Castor Oil Water 16oz JBCO Water replaces regular Water. Wet your hair for every step of your daily styling process using ...

AS I AM | Jamaican Black Castor Oil Conditioner 12oz Provides moisture and strength while detangling and strengthening fibers to help repair & ...

AS I AM | Jamaican Black Castor Oil Shampoo 12oz This creamy rich texture comes from a special formula infused with fiber strengthening ceramides a...

AS I AM | Long & Luxe Gro Edges 4oz Edge Controller Gives a long lasting hold to edges without flaking. Rejuvenates and strengthens the hairli...

AS I AM | Long & Luxe GroWash Cleansing Creme Conditioner 16oz Conditions as it cleanses Hydrates hair and scalp As I Am Long & Luxe GroW...

AS I AM | Long & Luxe Conditioner 12oz  As I Am Long & Luxe Conditioner reduces tangles, combing damage and hydrates, thereby strengthening...

AS I AM - Detangling Conditioner 8oz AIM00220 Leave-in Tangle Releaser  Tame Your Tangles. Make Shampoo Day A Happy Day.. As much as we love our na...

AS I AM - Cleansing Pudding Sulfate-Free Moisturizing Cleanser 8oz AIM00215 Provides a Soothing Scalp Treatment As It Cleanses. Helps Support Heal...

AS I AM - Smoothing Gel 8oz AIM00208 Coil & Curl Definer  Smoothness Where You Want It.Provides Hold & Shine for Smooth Styling Wherever an...

AS I AM | Twist Defining Cream 8oz Defines your curls and minimizes frizz for beautiful twists and twist outs every time Strengthens and moisturiz...

AS I AM - Moisture Milk 8oz AIM00203 Ah, Moisture! Essential for making natural coils and curls spring into beautiful! When your hair craves added ...

AS I AM - Cocoshea Spray Moisturizer 4oz AIM00202 As I Am Cocoshea Spray Moisturizer 4ozNatural textured hair likes nothing better than rich condit...

AS I AM - Leave-in Conditioner 8oz AIM00201 A great leave-in is a vital first step in styling. Smooth it on after cleansing and conditioning. Your ...