I finally purchase this gel after rave reviews for natural hair. I have 3b/3c with a bit 4a that needs moisture and hold (also have coarse and thick hair). First things first, I LOVE the smell! If you're not a fan of men's cologne, this may not be for you. It also has EXTREME hold which I like (I use Taliah Waajid Apple & Aloe Nutrition Curl Definer underneath to avoid a hard crunch). The only reason I give this four stars was an ethic morals behind the company which I don't approve of as a woman of color. For that reason only, I am already checking out other options based on gels elsewhere. It did my hair good, but I am very disappointed. Must move forward.